Because Trinity Episcopal has a large number of volunteer parishioners who develop diverse programs, their collateral had a very, varied look. The consequence of this inconsistency was that people were unable to recognize that these programs were being offered by Trinity.
After a thorough discovery of the staff needs, expectations and the history of the Cathedral, I developed several templates that carried the same design features, but differed in color to differentiate ministries. Staff members were given graphic boundaries (standards) which included layout, type, color, size, and paper stock.
Because the templates saved staff time and greatly reduced design fees, I managed to design myself out of more work!
Client: Trinity Episcopal Cathedral
Result: Clarity of Information
Task: Create graphic consistency; develop templates for brochures, posters, flyers, invitations and cards for staff and volunteers.
Services: Art Direction, Design & Layout, System Organization of Materials, Project Management
— Pam Knepper, Communications Director, Trinity Episcopal Cathedral