A Game Changer

With an idea and six years of research and writing, DeNovo Decisions was born. As a unique training tool for professional leadership, exterior graphics needed to take on a serious tone, show strength and succinctly represent its massive content.

Working with a bindery to identify fabric, styling, labeling and printing as well as costs for all parts, four binders with a manual were assembled to complete a boxed package along with a logo, sales brochure, letterhead and a trade show booth banner.

Client: DeNovo Decisions

Task: Design logo and labeling for a completely unique leadership program

Services: Branding, Identity, Art Direction, Design and Layout, Project Management

“I first met Karen in 2006 when she helped me with a large project. Her assistance was thoughtful, creative, and always professional. Her work product is refined, polished and appropriate to the project. She has a good eye for branding issues and kept an eye on my budget while completing projects when promised.

Since then, Karen has worked on several other projects for me. These have included logos, office intake forms, brochures, prospective business mock ups, signage, a trade show booth banner and has assisted with the design of several websites.

Karen is very good at what she does. I have recommended her many times over the years, and am happy to do so again. I cannot recommend her highly enough.”

— Steven Leskin, Attorney at Law