Craftsman Label
Craftsman was a stand-out among label printers, but they hadn’t let everyone else know the level of quality that their shop produced. During meetings discussing the differences between Craftsman and their competitors, it became obvious that they were printers loved by their clients for their efficient, smart production methods.
After designing a logo, I organized the essential print categories and web architecture, art directed photography, edited copy and worked with a resourceful web designer to craft a new image for Craftsman Label. Within two weeks request for quotes doubled.
The next project consisted of a trade show booth backdrop and a trade show give-away. The jelly bean label for the give-away is still one of my favorite bits of concept writing. It’s one of those little pieces that rarely gets noticed, but was so much fun developing.
Client: Craftsman Label
Task: Develop a new logo and website.
Result: Request for quotes doubled within two weeks.
Services: Concept Development, Create Byline, Art Direction, Design & Layout, Project Management
— Judy Hinsley | Craftsman Label