Creating Possibilities When Opened

Dessert maker extraordinaire, Pam Small, decided to increase her decadent chocolates from wholesale to retail. She contracted with Gatens Design to then develop a brand with a bit of whimsy. After designing the logo and label, the packaging didn’t seem complete, so a contemporary woman of royalty became a signature icon along with phrasing “creates possibilities when opened.”

Bookmarks, postcards, gift tags, business cards all played a part in telling the story of a regal chocolate better known as “The Edible Crown of Chocolate.”

Client: Couronne Chocolate

Task: To design a brand for a gourmet market

Result: Immediate retail invitation to  New Season’s Grocer

Art Direction, Labeling Design & Layout, Project Management