Separate But Equal

Cherry Country approached me after participating in a branding workshop where I was the presenter. They needed to refresh their packaging and create distinction between each of their delicious varieties.

Working within the limitations of the existing illustration, I designed a custom typeface, changed the ribbon colors and added a simple logo because of the decorative prominence of the varietal name. Following the package redesign, a series of labels were developed to complete their product line.

CLIENT: Cherry Country

TASK: Upgrade packaging  to create distinction between products

RESULT: Increased retail distribution channels

Logotype, Refresh Package Design, Hangtags, Banner, Business Cards, Labels