Separate But Equal
Cherry Country approached me after participating in a branding workshop where I was the presenter. They needed to refresh their packaging and create distinction between each of their delicious varieties.
Working within the limitations of the existing illustration, I designed a custom typeface, changed the ribbon colors and added a simple logo because of the decorative prominence of the varietal name. Following the package redesign, a series of labels were developed to complete their product line.
CLIENT: Cherry Country
TASK: Upgrade packaging to create distinction between products
RESULT: Increased retail distribution channels
Logotype, Refresh Package Design, Hangtags, Banner, Business Cards, Labels