A Complex Complex

Apartments, duplexes, single-family residents, daycare and senior living facilities come together under the umbrella of Central Bethany Development. Today the development is a unique multi-use complex designed with a retail center within easy walking distance for its residents.

No branding had been done when I was brought in. Each real estate property had a logo, but no one understood the scale and complexity of Central Bethany Development. Armed with a terrific photographer, I set out to capture the core of this vision in a unique way. Amenities and design was featured in the brochures, but the overarching focus was about the lifestyle available when living in this well-designed complex.

Over an eight month span, a brand was built that included five brochures, 11 sale sheets and a folder that united the development and spoke of future expansion.

Client: Central Bethany Development

Task: Develop a series of brochures and sell sheets identifying the varied business and residential real estate options.

Result: Sixteen collateral pieces solidifying the brand of a major residential, business, childcare and senior living community in Portland Oregon

Services: Concept Development, Art Direction, Design & Layout,  Writing, Project Management